a sample of work that i've done in the past year. clients include folgers, cafe bustelo, mars wrigley and arrow juice.
In the fall of 2017, I became involved in Forth Chicago, an organization focused on creating intentional events that celebrate Chicago’s creative community and connect women entrepreneurs. I currently sit on the executive board as the in-house designer, managing pro-bono graphic projects and social media.
Given that the organization was started in 2012, the brand needed an update. The members felt that they had outgrown their crafty, homespun visual identity and wanted the new design to feel empowering while highlighting the unique blend diversity and sisterhood.
The three concepts I delivered experiment with these qualities in different ratios. Approachable Elegance honors the tight-knit community, while Mess & Moxie showcases individuality. Forth ultimately chose Women Warriors as its new identity – it best embodies the fierceness and go-getter attitude of the Forth community.
In early 2017, Avon approached Coho Creative looking to reinvigorate its business by boosting sales and providing a more relevant product offering. To better compete with an increasingly health-centric target consumer group, a line of vitamins, supplements and other wellness-based products was developed.
Be All is based on the direct relationship between beauty and our bodies: all bodies are beautiful because they allow us to do anything and everything we want. In applying this thinking to the logo, I juxtaposed a clean sans-serif with hand-lettering to give the brand warmth and personality. On pack, the brand takes this idea further, mixing clean white space with colorful textures reflecting the purity of product ingredients.
I enjoyed this project not for the many design-based lessons it afforded me (creating a strong brand, application to diverse SKUs and structures, etc.) but also because it aligns so perfectly with my own values: determination, confidence and self-love.
Over the last two years, US Playing Card has set its sights on expanding into new categories. As a result, a new product in the building toy category named BLDZ was developed. The toy comes with a set of illustrated cards and plastic connectors to build various structures. To help maximize its success, USPC looked to Coho to develop a brand for this product, a breakthrough package graphics design and a versatile package structure that communicates the unique elements of the product.
My contribution to the project came in the form of three concepts, designed to the Space Explorers SKU. The first concept showcases the modular nature of the toy – each SKU would have a slightly different structure that each fit together to encourage collectability. The second maximizes the creativity and portability of the toy: dynamic doodles adorn the small vinyl pouch, perfect for on-the-go storage. The final concept embraces the fantastical, idealistic nature of the toy, with larger-than-life cardboard packaging that packs a punch on shelf.
I enjoyed being able to work on so many concepts because I was able to approach the design problem in many ways. By focusing on different attributes of the toy for each concept, we were able to narrow down the client’s priorities for packaging. In addition, exploring package structures helped me strengthen my 3D visualization capabilities.
In the spring of 2016, Kimberly-Clar Vietnam tasked Coho with redesigning their line of Huggies mid-level diaper pants (a product popular in Europe and Asia that’s a cross between a diaper and a pull-up). Their previous designs were dated, confusing and most importantly, losing to the competition, Bobby-Chan. Kimberly-Clark asked that the new designs clearly and overtly differentiate between “front” and “back”; incorporate the non-licensed character, Finley Bear and be bold, simple, colorful and active enough to test better than the competing Bobby pants.
My concept, aptly named Urban Playground, taps into the extremely relevant animé trend in Asian countries. I gave Finley an animé-style makeover and illustrated the surrounding elements in a modern, geometric style popular in Asian culture. To better differentiate between front and back, “sau”, Vietnamese for back, and garment cues like the tie-front are incorporated into the waistband.
Although ultimately it was not the final concept, Urban Playground was a favorite among both the client and the team. Aesthetics also tested better in research than Bobby pants. I attribute this project as the catalyst in uncovering my talent and interest in illustration.
Coho Creative, a brand strategy, innovation and design company based in Cincinnati, was looking for a fresh look. The creative directors encouraged their team of talented designers to submit many thoughtful and provocative branding ideas to showcase Coho’s distinctive positioning. After serious contemplation, the Coho partners chose to move forward with my following submission.
The redesigned logo is meant to express the unique duality Coho brings to its clients. Coho prides itself on delivering the exceptional caliber of design and strategy clients expect from a large consultancy firm. This is expressed in the precision and organization of the letterforms and enclosing shape. However, being a boutique design company, Coho identifies as a creative, flexible and personal firm, as demonstrated in the single blue “O” and the curved corner of the bounding box.
The proposed brand refresh leans heavily into a cornerstone of Coho’s new values: betterment. Coho hopes to continue fostering relationships with responsible brands who share its values and working to solve problems affecting the surrounding community. This may even take shape in a non-profit organization called Cohope. Every design decision made in this project stems back to the simple question: “what if?”
This brand refresh of Coho Creative is at the website.
I created a hypothetical brand identity for The Academy Museum, which is scheduled to open in Los Angeles in 2019. My goal was to design a system (consisting of type, pattern, color, image elements, etc.) that is capable of generating an open-ended set of variations rather than a fixed solution.
In order to showcase a wide variety of critically acclaimed films, photography needed to be integral to my design. After finalizing a consistent color scheme and type treatment, I used film photography as the flexible element and interchanged brand colors and movie stills to create endless possibilities of the main logo.
I designed several iterations of the brand using film stills, brand colors, and famous movie quotes as my kit of parts. The identity works with elements as large as exhibit entrances to ones as minuscule as museum tickets. Additionally, the identity stays fresh and adaptable over time as the library of film imagery grows.
Meijer grocery store tasked the design team of Coho Creative with a redesign of their popular line of juices, Tropical Blends. Meijer wanted the new design to reeducate consumers on the type of product they are buying; many Meijer shoppers were confused by the vagueness of “Tropical Blends.” My design was ultimately chosen to move forward into Meijer’s 200 nationwide stores.
Because of the consumer confusion, the design puts much more emphasis on versioning than the sub-brand. In addition to the hierarchy adjustment, the updated design relies heavily on vibrant imagery to provide further versioning between the four flavors and to communicate freshness and mouthwatering taste.
Refrigerated Juice Blends was recognized by Graphic Design USA, winning a 2016 GDUSA award for outstanding package design.
Jane Iredale Mineral Makeup is an all natural make-up brand that focuses on sustainability. This project was a collaboration with Interbrand to help to expand the product line into haircare.
I designed a logo refinement, ad series and packaging consisting of shampoo, conditioner and finishing spray in a variety of scents. Capitalizing on the natural, handmade quality of the brand, I created a hand-lettered pattern and fresh and vibrant color scheme.
At the close of the project, I presented my design and facilitated discussion with the designers at Interbrand’s Cincinnati offices. This project was a great opportunity to design for a real-world client and garner feedback from design professionals.
Root Eatery is a hypothetical restaurant designed and branded by Pano, the mock interdisciplinary firm I was a part of (learn more about Pano here). Pano was made up of a small group of graphic designers, interior designers, and architects all working together towards a common goal. Pano’s philosophy was to empower the client and maximize their potential through a strong exchange of ideas and creative processes. The overarching project of this experience was to design all aspects of a fictitious locally grown restaurant based in Cincinnati.
Root has adopted a farm to fork mantra: its ingredients are exclusively locally grown, and the process in which meals are prepared is completely transparent. Root‘s goal is to enhance the economic, environmental, and social health of the surrounding area while simultaneously creating a sense of community within the restaurant where patrons can connect with each other and their surroundings.
To further brand the restaurant as an interesting mixture of vintage and modern, we chose to marry organic elements with contemporary elements in the architecture, interior design, and graphic materials alike. I was a primary contributor to the design of both logos and was personally responsible for many print design pieces, including the dinner and drink menus and the business cards.
The theme for the 2014 Miami University BFA Graphic Design Thesis exhibition was Design for the Social Good. In other words, students were tasked with solving a prevalent social issue through design. Knowing that I wanted to start the next chapter of my life and my design career in a big city, I chose to center my thesis on relocation depression.
Adults in their twenties who relocate to new cities often have trouble becoming familiar with their surroundings and adapting to their new environment, which could lead to many physical and mental health problems. This generation is the most mobile and technologically savvy ever, however also the most likely to suffer from depression and suicide as well.
Keeping this problem in mind, I designed an iPad app that serves as an outlet for personal thoughts, feelings and emotions. Helping new residents focus on understanding how their minds work and equipping them to make choices that will improve their overall mood will increase their ability to adapt.
Pesce, the Italian word for fish, is a hypothetical surf shop located in Half Moon Bay, California. Pesce specializes in surf apparel, equipment, and accessories, and caters to big wave surfers and novices alike.
The design of Pesce Surf is meant to appeal especially to females and beginners. In a largely male-dominated sport, shops tend to have a more masculine energy in their design. I wanted to take a different path and provide and identity system that was warm and approachable.
The color scheme and watercolor textures of the brand are reminiscent of the ocean and sand, with an organic, natural quality, almost as if untouched by technology.
Motion design has been a passion of mine since my first video production class in high school. Through classes like Animation and Kinetic Type at Miami, I learned programs including Adobe Flash, After Effects, and Final Cut Pro and explored both keyframe-based animation and programmatic/procedural animation.
By utilizing skills such as rotoscoping, easing, sound mixing, stop motion and editing, I was able to make my motion pieces dynamic and engaging.
The Miami University letterpress shop is called the Curmudgeon Press. The following are various projects I completed during the Alternative Hand Media course in the Spring of 2014.
This project was an exploration in typography. I created three icons portraying the fifties, sixties, and seventies using components of a classic serif typeface.
The icons highlight significant styles and trends of each decade. Small touches such as the cat-eye sunglasses, go-go boots, and large hoop earrings are what really bring the personalities of these icons to life.
A Stitch in Time is a hypothetical company specializing in period-themed fabric that incorporates these icons. The icons are used throughout the branding applications as a way to categorize fabric by decade. Each fabric is packaged with a custom-labeled tag. In addition, the website allows users to click on an icon and browse fabrics inspired by that time period.
Full Circle is a bitmap typeface that I created that utilizes various-sized circles as its building blocks. The project was an exploration of modular type—letterforms built using a limited palette of set elements. In stark contrast to traditional bitmap typefaces, Full Circle embodies a feminine and artistic feel through its script typeface.
The typeface has a bubbly quality, reminiscent of champagne which inspired my application. The “party in a box” kit includes wearables, confetti, and noisemakers. A host sends the kit to those not able to attend in order for them to still participate in the festivities. While these kits feature New Year’s Eve and Cinco de Mayo, they can be adapted for endless types of celebrations.
Graphics for the kit center around the typeface and a custom pattern in various scales. The Full Circle bitmap typeface can be downloaded for use here.
This is an identity for Panorama Collective, an interdisciplinary firm that I was a part of during my junior year. Pano was made up of a small group of graphic designers, interior designers, and architects all working together towards a common goal. Pano’s philosophy was to empower the client and maximize their potential through a strong exchange of ideas and creative processes.
Below is Pano’s logo, self-promotional brochure, and firm introduction video that touches on Pano’s semester project, designing a restaurant.
Torn is a literary journal that I created in collaboration with Georgetown creative writing students. Torn was honored in Miami University’s Best in Class exhibition, which features jury selected works within the graphic design program.
Torn’s namesake comes from its theme of “bad behavior” and reflects the battle between one’s instinct and one’s conscience when engaging in these actions. It also reflects the way the stories are structured in the journal.
To illustrate the theme, I assigned each story a color. Each story is broken up (“torn”) so that multiple stories are presented on the same page. The reader experiences each story by following its respective color throughout the book. Additionally, points of drama are highlighted by callout pages in the corresponding color. The kerning of these pages is loose to bring a sense of contrast to the main pages.
In the summer of 2013, I had the great opportunity to intern at McDonald’s Corporation in the Retail and Interiors department. As the sole graphic design intern in a sea of architects and interior designers, I was responsible for creating wall graphics for new and remodeled US restaurants.
I was given the lead on several unique projects. I designed a series of promotional postcards to highlight McDonald’s eco-friendly practices and LEED-certified restaurants. I also created floor design concepts for the Smithsonian Air and Space Museum restaurant in Washington DC, the highest grossing McDonald’s in the country.
My internship taught me the inner workings of environmental design and strengthened my ability to work in an interdisciplinary team.
Power of Hashtag is a hypothetical website where users can upload thoughts and experiences and connect with others. Users link with each other through the hashtags they create. Favorite posts can also be assembled into a custom-made keepsake book.
The project started with my goal of bringing people together through a social network. I asked twenty people to submit a one-sentence thought, memory, or confession that included theme-related hashtags. After discovering commonalities among the submissions, the idea for my project was born. The hashtag was the central link between these individuals, and Power of Hashtag could be the engine to organize and drive the connections.
I wanted the website to be as clean and simple as possible to let the content speak for itself.